Transform your Marketing Performance And ROI with Lyftron for

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Data Sheet







Take your Marketing data, load to any data warehouse and analyze it instantly in easy steps

Lyftron integrates and assembles all your marketing data into a single "source of truth for comprehensive access and instant real-time insights. The modern data solution helps deliver the world’s best marketing campaigns through clean data and powerful real-time insights.

How it Works

  • Connect
  • Normalize
  • Analyze
  • Transform
  • Visualize
  • Share

Integrate your Marketing data with Lyftron instantly and blend with 150+ other sources

Data extraction with Lyftron is easy. Be up and moving in minutes. Without any help from developers, Lyftron enables you to choose your most valuable marketing data and pulls it from all your connected data sources in just one click.

Busines Analyst

I feel more aligned with the agile process as now I can analyze any data without worrying about any technical know how.

Empower your analytics with out of the box Marketing relational data model

Once the data is extracted, you could ingest it to the data warehouse or BI tool of your choice with zero coding required. Lyftron connectors automatically convert any source data into normalized structure of ANSI Sql and push down the data pipeline processing as an ELT to the native cloud data warehouse.

Data Analyst

I have a better control on the data analysis process as now I can run rapid fast queries against the API’s which I never thought possible.

Built for the agile data culture for your Marketing data

Next, analyze massive volumes of this real-time data in visualization tools and get instant answers to your campaign performance. Over 100 integrations empower you to use your favorite tools to map data, build and visualize custom reports and more.
SELECT o.userid, o.order_id, o.amount, case when p.status="Active" then 1 Else 0 end as status, p.currency, pay.fee FROM [ order ] o INNER JOIN [ payouttransactions ] pay ON o.id = pay.id INNER JOIN [ payouts ] p ON p . id = pay.id

Data Architect

I can easily able to do the architecture and requirement gathering by simply writing ANSI Sql queries for the API sources which use to be the taboos for me.

Load your Marketing data into your warehouse or lake instantly

Transform your growth metrics by combining your sales and marketing data. Joining tables, renaming metrics and mathematical calculations result in a deeper and more complex data structure than the raw data.

Data Architect

I can easily able to build my data pipeline in few clicks and load billions of records to my warehouse and also able to do cross platform joins on the API sources with ease.

Load your Marketing data into your warehouse or lake instantly

Visualize and explore your data metrics in beautifully designed dashboards or any BI tool such as Tableau, Looker, Google Data Studio, Excel, Google spreadsheets. Get insights across products, channels, customers, and more.

BI Analyst

I can have a better response from the BI reports and can connect with API/Json/XML based sources in just fewer clicks.

Data sharing is data caring

Define, categorize and find all data sets in one place. Share these data sets with other experts through APIs and drive better insights and user experience. This data sharing ability is perfect for companies who want to store their data once, share it with other experts and use it multiple times, now and in the future.

Our Agile Team

We can easily able to share the data instantly and collaborate with teams with ease.

Benefits

Drive Actionable Insights with Real-Time Analytics

Lyftron provides a platform that processes real-time data from multiple marketing streams and empowers data enthusiasts to examine which campaign is working best and which needs improvement.

Stay on The Top of Your Actual Customer Data

Get ensured that your customers’ data is always up-to-date including email ID, phone number and profile so that you spend more time optimizing your campaigns than updating your data.

A Perfect Value Added Data Deck for Effective Campaigns

Draw the data from more than 30 sources including Salesforce, Marketo, Spreadsheets, Google Analytics, LinkedIn, Facebook, and more

Multiple Data Integrations On The Fly

Lyftron promises multichannel data integration on-the-go. Get a free hand to add, delete or update new data sources and create additional data pipelines in minutes.

A Unified Customer View for Personalized Communication

Track the actions of your customers from start to date and deliver personalized campaigns to ensure a high conversion rate and ROI. Lyftron integrates the information from Google Analytics, Social Ads, AdWords, Re-marketing and all the other channels to help you know what your customers are doing when.

Data model

Account User
Business Unit
Business Unit
Portfolio
File Trigger
Import Definition
Email
FileTrigger
Subscriber
Sender Profile
Query Definition
Sender Profile
List
Query Definition
Send
Orders
Filter Definition
Data Extension
Filter Definition
Business Unit
Import Definition

Use cases

FAQs

Lyftron automatically connects with marketing database and files, load them in a cloud data warehouse of your choice and makes the data available in your favorite BI or analytics tools. All transformations are defined in standard SQL, which are pushed down to target data warehouse in their native SQL for better performance.

Yes. It is meant for it! Get comprehensive analytics and advanced reports on how your marketing campaigns are doing in beautifully designed dashboards. Know who your customers are, what they buy, and where they come on your website.

Why not! With Lyftron, stay on the top of your meaningful customer data and deliver a personalized marketing experience. Besides, get ensured that your customers’ data is always up-to-date including email ID, phone number and profile so that you spend more time on growing your store than updating your data.

Analyze any data size in more than 35 visualization tools! The agile-data delivery model could process trillions of rows, tables and delivers unmatched BI performance and limitless scalability for marketing users. Run real-time SQL queries on any data source. Create data sets and share them between teams and analytics tools.

Lyftron provides a platform that processes real-time data from multiple marketing streams and empowers marketing experts to examine which campaign is working best and which needs improvement. Integrate and assemble all your data from more than 30 sources including Salesforce, Marketo, Spreadsheets, Google Analytics, LinkedIn, Facebook, and more.

The whole process right from the integration to producing actionable insights happens in less then 4 minutes- promising a time optimization by 75%.

Lyftron enables enterprise-level security with built-in security model and support for standard security frameworks and protocols. Its embedded security system allows data masking, field-level restrictions and an architecture that automatically scales up and down.

With Lyftron modern data pipeline, you could have access to all your data points, make analysis simple for all stakeholders, and gain a holistic view of your marketing data without any technical limitations.

Not at all! Lyftron prebuilt connectors automatically convert Json, Xml, API to normalized structure and provides ready-to-query schemas and full search on data catalog.

Through a governed embeddable data discovery model, users could search, tag, alias, and enrich their marketing data with ease. The powerful agile-based platform enables enterprises to transforms messy and unstructured data to facilitate and enhance its analysis.

Lyftron modern data hub offers a logical data warehouse where marketing data is stored once and utilize the memory compute for transformation, loading, and standardization. Data virtualization offer users a single interface -- often based on SQL -- to access data in multiple places or formats. Lyftron integrates data virtualization, manages the unified marketing data for centralized security, and delivers real-time data for best class performance. Lyftron provides a common abstraction over any data source type, shielding users from its complexity and back-end technologies it operates on. It relies on views that allow marketing users to integrate data on the fly.

Lyftron supports all the high performing big data warehouse like Hadoop, Spark, EMR, Azure, HDInsights, Databricks, etc and next-gen cloud data warehouse like Snowflake, Redshift, Google Big Query and Azure SQL DW.

Lyftron supports Lyft, Shift, and Phase migration approach which enables users to rapidly modernize applications, migrate the right workloads, and securely manage their hybrid environment.

Lyftron speeds up the data preparation process so that the focus is less on cleaning the data and more on gaining insights in the shortest time possible. Such self-service data preparation system, collaborative data modeling and instant logical data warehousing allow different live of functions to work together and deliver fast.

Please write to us at [email protected] for details related to pricing.

No, Lyftron will help you create data pipeline automatically and let you analyze the data instantly with ANSI SQL and BI tools.

No, Lyftron will help you connect with your marketing source and normalize your API JSON output automatically, so you can focus on your business and Lyftron will take care of the data pipeline.

Yes, Lyftron will provide pre-built pipelines for Stage as well as Data Warehouse.

No, Lyftron allows JSON parsing function so, you can directly use simple select syntax and have your JSON data extracted quickly as shown on this query here

select JSON_PATH(LineAggregate, '$.[0].id') ,JSON_PATH(LineAggregate,
'$.[0].variant_id'),
LineAggregate from (select top 1  * from [marketing _GeniusMinds].[ marketing ].[Orders]) as
orders

Lyftron will help you automatically create the schema, will do the auto merging, auto-sync for your files and auto ingest into your target data warehouse automatically. There's no need of any manual looping process, Lyftron will read the files from subdirectories automatically.

No problem, we get you covered. Lyftron has an inbuilt data encryption mechanism which lets you encrypt your sensitive information with ease.

Lyftron has robust column-level security which will help you choose the access based on roles and user and only the users you choose will get access on the pipeline, database, table or column.

Yes Lyftron will sync all your historical data, simply connect and choose your load option.

No, you are fully covered with Lyftron auto-sync feature which helps you choose delta field, select the frequency and Lyftron will take care of the rest.

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