Lyftrondata for Marketing
Data driven marketing is becoming prominent across many industries. Companies plan their marketing campaigns and expansion plans basing on the information collected from various sources such as websites, call logs, messages, blogs, tweets, emails, surveys, real time tracking devices and many more. All these disparate sources of data require robust solutions that enable enterprises to consolidate data and to generate advanced analytics for their marketing campaigns. Legacy systems turned out to be a major hurdle for all expansions. They failed to handle data rich in variety and struggled to provide consistent results. Lyftrondata helped marketing teams to consolidate their data and to generate valuable analytics for their expansions plans
Gather data from all your sources. Attain uninhibited access to crucial data sources and achieve a sophisticated communication experience.
Real time Sales Funnel
Replicate your sales funnel and eliminate reporting times. Identify opportunities early in your sales funnel and customize your offerings to increase the rate of conversion.
Data driven business expansion
Fuel your expansion plans with data. Understand the trends in the market and plan your expansion plans with valuable insights from your data.
A transformational step for BI acceleration guided by these use cases
Instant BI with zero ETL/ELT headaches utilizing these use cases
How we do it
Integrate any data source
Connect to supported data source Marketing Cloud and import metadata. Register essential data sets in the catalog and begin real-time analytics.
Query with SQL in Real-Time
Not all data sources must be replicated to a data warehouse to be usable for analytics. Use SQL for any data source and also query data in real-time.
Transform with SQL
Transform or filter the data using SQL that is translated to source data. Combine the data with other data sources.
Use any BI Tool
Lyftrondata fully simulates SQL Server on the wire so you can use standard SQL Server drivers available in all BI tools and query Why Marketing Should Consider Agile Modern Data Delivery Platform or combine it with other data sources.
Migrate to modern database
Automatically convert data types from data source to match the target database types. A columnar data pipeline will load the data without delays.
Accelerate BI by Prototyping
Shorten BI projects by 4x with a simple trick. First define all required data sets virtually. Build the dashboards on real-time data, consult with business users and replicate the data only when required.