What's bing ads
Bing Ads is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. Bing Ads uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement’s click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement. It allows advertisers to target their ads by restricting their ads to a given set of demographics and by increasing their bids whenever the ad is seen by a user of a certain demographic. It allows advertisers to run their ads on specific days of the week or certain times of day. Similar to AdWords Editor, It provides a desktop tool to manage campaigns offline, called as Bing Ads Editor. Using this editor you can make offline changes to your campaigns and later sync it online. It also provides APIs that can be used to manage advertising campaigns.
Lyftron is a modern data platform that provides real-time access to any data and enabling users to query them with simple ANSI SQL. With Lyftron enterprises can build data pipeline in minutes and shorten the time to insights by 75% with the power of modern cloud compute of Snowflake and Spark.
Lyftron and Snowflake
Lyftron enables realtime streaming and bulk loading on Snowflake & accelerate data movement with the power of Spark compute. Lyftron platform accelerate Snowflake migration from Netezza, Hadoop, Teradata, Oracle and more and make the data instantly available on Looker, Power BI, Tableau, Microstrategy, Jupyter Notebook etc.
Lyftron eliminate the time spent by engineers building Snowflake data pipelines manually – and make data instantly accessible to analysts by providing real-time access to all your data with simple ANSI SQL.
Lyftron prebuilt connectors automatically deliver data to Snowflake warehouses in normalized, ready-to-query schemas and provide full search on data catalog.
Lyftron is the fuel of your data success, Try Lyftron today for Snowflake migration
How we do it
Integrate any data source
Connect to supported data source Marketing Cloud and import metadata. Register essential data sets in the catalog and begin real-time analytics.
Query with SQL in Real-Time
Not all data sources must be replicated to a data warehouse to be usable for analytics. Use SQL for any data source and also query data in real-time.
Transform with SQL
Transform or filter the data using SQL that is translated to source data. Combine the data with other data sources.
Use any BI Tool
Lyftron fully simulates SQL Server on the wire so you can use standard SQL Server drivers available in all BI tools and query Stream data from Bing ads to Snowflake in minutes or combine it with other data sources.
Migrate to modern database
Automatically convert data types from data source to match the target database types. A columnar data pipeline will load the data without delays.
Accelerate BI by Prototyping
Shorten BI projects by 4x with a simple trick. First define all required data sets virtually. Build the dashboards on real-time data, consult with business users and replicate the data only when required.