Data hub for media

The Challenge

A US based media production and broadcasting house, with over 15 television channels and a growing movie production business decided to offer personalized viewing across all channels including web and mobile with a target of reaching 500 million viewers in emerging economies.

The company decided to begin implementing their strategy by understanding user behavior, however, they were not satisfied with the market segmentation tool that they were using to collect behavioral data and felt the need for a deeper understanding of customer behaviors across various channels to improve their offerings.

The Solution

After thorough brainstorming the analysts concluded on a modern solution which consists of data pipelines from Lyftron.

Highlights of the solution:

  • Highly reliable storage, with advanced threat protection
  • Ability to consolidate information from millions of users to identify viewing patterns and preferences
  • Efficient search and data discovery capabilities
  • Advanced analytical engine to churn all the millions of records and generate meaningful insights
  • Humongous data source with data ingested in real-time

The Lyftron Advantage

Data discovery and search Quick turnaround time Data-driven expansion plans Security and Governance
Advanced data discovery features to unravel hidden patterns.
Quick insights available for data-driven decision support.
Valuable insights to fuel expansion plans.
Highly secure and compliant solution with early stage threat detection capabilities.

Why Lyftron

We will enable your business to make data-driven decisions by:
Your business with cost-effective, scalable data solutions
Now no need to write any complex api, rest services, json and xml parsing jobs. Lyftron takes care of all these it converts any data into relational format and allow you to query it with simple ANSI sql
Manual data pipeline complexity so you can access your data easily
Shorten time to insights and cut data management process by 75%
Pre built connectors
Automatically deliver data to warehouses in normalized schemas
Modern governed data lake
Lyftron enables data governance with data catalog, data model, data definition, data lineage, tagging and enterprise data dictionary search

How we do it

Integrate any data source

Connect to supported data source Marketing Cloud and import metadata. Register essential data sets in the catalog and begin real-time analytics.

Query with SQL in Real-Time

Not all data sources must be replicated to a data warehouse to be usable for analytics. Use SQL for any data source and also query data in real-time.

Transform with SQL

Transform or filter the data using SQL that is translated to source data. Combine the data with other data sources.

Use any BI Tool

Lyftron fully simulates SQL Server on the wire so you can use standard SQL Server drivers available in all BI tools and query Media Industry or combine it with other data sources.

Migrate to modern database

Automatically convert data types from data source to match the target database types. A columnar data pipeline will load the data without delays.

Accelerate BI by Prototyping

Shorten BI projects by 4x with a simple trick. First define all required data sets virtually. Build the dashboards on real-time data, consult with business users and replicate the data only when required.

Our Modern Data Ecosystem